Once upon a time, not so long ago, creating and placing media advertising was a fairly straightforward task. Then along came the Web, changing the way ads need to work.
Viewing entries tagged
target audience
It’s essential to find the right mix of old- and new-school techniques in regards to branding and marketing. After all, people are still reading magazines and newspapers, watching TV, and listening to the radio, but more and more people are also doing all of these things online.
Effective content marketing is basically a balancing act. You've got to create compelling and charismatic content, publish it, and then manage your social media while simultaneously maintaining relationships with current customers and attracting new, potential customers. Whoa!
So is social media right for you? The first step to creating a plan for your social media campaign is to set realistic goals. Ask yourself what you want to achieve through social media marketing? Here are 5 realistic goals you can strive for...
How to Prite Benefit-Driven Copy Part 3: Prioritize & Write | Compelling copy must reflect the type of audience a business intends to reach - it's not only about what you say, but also how you say it and where it stands in the arrangement.
How to Write Benefit-Driven Copy Part 2: The main idea behind benefit-driven copy is to effectively engage readers and establish credibility. People want to know how features translate to benefits, thus making their lives easier, more enjoyable.
"What the heck is benefit-driven copy and why is it so important?" Well, in short, it’s a way to describe a product or service in terms of benefits offered to your target audience. It entices them by specifically explaining how each feature will deliver a particular benefit.